sábado, 5 de junio de 2010

behind the logo

Redesign BP's logo
How would you rebrand BP?

A few years ago, BP rebranded themselves as 'beyond petroleum'. And yet BP is pursuing 'unconventional oil' - the Canadian tar sands and deepwater drilling, despite the massive environmental damage that's being caused by their business. That's why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not 'beyond petroleum' - they're up to their necks in tar sands and deepwater drilling. The winning logo will be used by us in innovative and exciting ways as part of our international campaign against the oil company. We're after the best ideas and concept, not necessarily the slickest logo. So if you're not a professional designer don't worry. If you're the overall winner we're offering you a day with a top graphic designer to transform your idea into a final product.

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