domingo, 16 de julio de 2017

The aesthetics of imagination in design #2

Through its reduced form, which is open to cultural highly reduced graphic performance, the pictogram epistemologically sets the stage for a way of approaching and experiencing the specific domain of culture that is at stake. In this process, the idea of soccer is symbolized in the pictogram (to follow Goethe's reflection), and so not only the symbolically laden notion of soccer is ontologically altered. The medium of this operation, the actual pictogram, draws attention to itself as the locus of this operation. —Mads Nygaard Folkmann (2013). The aesthetics of imagination in design. MIT Pess.

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